How to build credibility for your Business

Definition of 'Credible':

1. capable of being believed; believable: a credible statement.
2. worthy of belief or confidence; trustworthy: a credible witness. Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2009.

What does 'credibility' mean to you? If someone has proven themselves to be trustworthy, or worthy of putting confidence in, were to call you today and ask you to do them a small favor, would you help them? In most cases, you would. You would try to help as long as what they were asking for was not out of line or beyond your capability.

Well if you would do your best to help that person out then don't you think that people would do the same for you? Take a moment right now and think of 3 to 5 people that you can contact today that you know you have credibility with. These are people that you have made a significant deposit in their life, business and or personal. These are people who believe that you are worthy of confidence, and that you are trustworthy.

Once you have determined who those 3 to 5 people are, then contact them and ask them for their support. Ask them to do you a great favor (based on the relationship that you already have with them). Ask them to refer someone to you so that you may be able to provide that person with value, and make a significant difference in that person's life.

You are not just asking that person to refer someone so that you can quote them. No, it's much more than that. The person that they refer may need to save money because they were recently laid off, or they don't have life insurance, or they were just job eliminated and they need someone who will look out for their best interest. You as a professional can do so much more than give them a quote. You can make a significant difference in that person's life!

Take advantage of the credibility that you have and make those calls to make a difference in the lives of your clients, friends, co-workers, and family.

Closing Ratios:

  • – Cold Call someone you have not met = 1 - 2%
  • – "A friend" sent them a letter or email = 15% ±
  • – "A friend" called them and spoke of you = 50% ±
  • – Personal introduction from "A friend" = 75 - 85%

Source: United States Chamber of Commerce Study 2002